Thursday, August 27, 2020

EPI in MRI Essay Example | Topics and Well Written Essays - 2500 words

EPI in MRI - Essay Example Eminently, the limits existing among fat and minimal bone are influenced by the quick de-staging of the transverse attractive field just as twists the sign. Resultantly, this prompts an inappropriate situating of the recurrence in the stage bearing. K-space line is another boundary that could be streamlined in order to change the EPI. A move in the k-space line from its typical line prompts geometric bending (Amin and Afzal, 2009, p.232). Such a move might be coming about because of field in-homogeneities. Be that as it may, this relic is decreased by turn reverberation arrangements, which do rethink the twists each time a 180-degree beat is applied. Then again, inclination reverberation structures of the pulling together of the ancient rarity. Evidently, EPI utilizes an angle reverberation succession, in this way prompting the gathering of the impact with no radiofrequency (RF) heartbeat to address the equivalent. It is significant that any collection of mistakes emerging from stage encoding will be wrongly enrolled, along these lines presenting EPI to this ancient rarity. If the span of the EPI direction if impressively long, the EPI itself gets the chance to be influenced even by little field in-homogeneities (Ye et al, 1996, p.219). Change in the boundary can be so accomplished through expanding the transfer speed. Such an activity will prompt a decrease in the reverberation time (TE). To acknowledge more incline examining, the abide time can be expanded. In improving EPI, the recurrence of the stage encoding can be expanded utilizing a zero filling. The final product of this is an expansion in goals. Then again, TE can be expanded in order to build the transverse charge, subsequently giving a more prominent T2 and T2*. Also, an inclination with a generally superior can be utilized in upgrading EPI (Ye et al, 1996, p.220). Data transfer capacity speaks to the recurrence extend coming about because of the as of now read slope over the field-of-see (FOV). This measure is very basic in the assurance the

Saturday, August 22, 2020

Brand Strategy for Supermarket Industry in Hong Kong

Brand Strategy for Supermarket Industry in Hong Kong The approach of PCs and mechanical development that has confronted humankind in the ongoing past combined with changed clients need and goal has left the business world to be profoundly serious. Hence, there are various systems that associations have used to cut for themselves a market edge in this serious business world. The fundamental methodology is marking ordinarily followed by notice and exposure. The idea of marking has come out to be considered by the executives of any association as a top need (Chaudhuri 2001). Moreover, it has been classified along with human workforce to be the most important resources inside an association. It has been contended that brand building is a long procedure that uses a ton of assets and can't be isolated from promotion and solid advertising methodologies. Associations have depended on marking with the conviction that it will spare them from bombing as it will improve the estimation of the item/association. In any case, a large number of these a ssociations neglect to have earlier information that satisfactory arranging is critical to effective marking (Kotler 1997). Consequently, long haul advancement prop up for a brand, based on meanings of the peculiarity of the objective buyers is essential. Furthermore, comprehension of clients inclinations, desires and desires from the brand should be thought of. History and change of marking Historically, ‘brand’ was however to mean a hot or consuming thing and in this manner related with checking of creatures with novel images so proprietors can without much of a stretch recognize them (Gregory, 2003). The procedure included consuming an iron that has been designed into an unmistakable image at that point pushed on the creature skin leaving a changeless imprint. Throughout the years the term has been utilized in a more extensive setting particularly in the field of business to allude to â€Å"name, term, sign, image or plan, or a mix of them proposed to distinguish th e merchandise and enterprises of one vender or gathering of dealers and to separate them from those of different merchants (Chaudhuri 2002). One remarkable case of prior utilization of marking in China, where traders utilized marking names â€Å"Misty Mountain Tea†, or â€Å"Garden in the Sky Tea† to offer low quality nursery tea to purchasers Oscar Wilde composed that worry wart is a person that who is a product of all things yet don't have the foggiest idea about the cost of anything. It is just in the ongoing past that top administration have esteem brand to be a significant resource for their association. (Davidson 1998; Ward and Perrier 1998) In straightforward terms, brand is element that gives end-clients an additional incentive on the premise based practical execution. All these assistance recognize the item or administration being offered by a business substance. The four Ps of showcasing has been utilized for an extremely lengthy timespan to realize values re lated with a brand (Lancaster 1995; Kotler 1997) As time passed, information controlled by the network that participate in promoting has prompted administrators being brand pioneers. There is acknowledgment of marking system as wellspring of upper hand in household markets (Chaudhuri 2001; De Chernatony 2001; Moore et al 2000).

Friday, August 21, 2020

Blog Archive MBA Admissions Myths Destroyed They Will Not Notice My Weakness!

Blog Archive MBA Admissions Myths Destroyed They Will Not Notice My Weakness! Our clients frequently ask, “If I write the optional essay about my [low GMAT score, low GPA, bad semester in college, long stretch of unemployment, etc.], will it call attention to that weakness and overemphasize it?”  In short, no.  Writing the optional essay about a weakness will instead allow you to control the narrative and thereby better mitigate any negative effects of that weakness. The admissions committee very likely  will  take note of a low GMAT score or a low GPA and will be left with unanswered questions about that weakness if you do not use the optional essay to address the issue.  Rather than putting the committee in the position of having to guess at an explanation, take control of the situation and grab the opportunity to explain the details behind the weakness. For example, let us say you have a weak GPA overall because you worked full time in your first two years of college, but your GPA from your last two years is much stronger.  Not writing the optional essay means that you are hoping the admissions committee will take the time to search through your transcript, note the change in the GPA, and then examine your job history to learn that you worked full time during your first two yearsâ€"then  make the connection between your two years of full-time work and your subsequently lower grades during those years.  On the other hand, if you use the optional essay to explain exactly what happened, you no longer have to simply hope that they will put in that extra effort and will know for sure that they are evaluating you using complete information.  Likewise, they will not have to guess at the reason behind your low GPA, because you will have proactively filled in the story. The bottom line is that the admissions committee is made up of professionals whose obligation is to examine all aspects of your profile.  They are not punitive, but they are also not careless and will certainly note any weaknesses like those mentioned here.  At the same time, they are only human and are dealing with thousands of applications.  Any way that you can save them time and effort by guiding them through the story of your application can only work to your advantage. Share ThisTweet Admissions Myths Destroyed Blog Archive MBA Admissions Myths Destroyed They Will Not Notice My Weakness! At mbaMission, our clients frequently ask, “If I write the optional essay about my [low GMAT score, low GPA, bad semester in college, long stretch of unemployment], will it call attention to that weakness and overemphasize it?”  In short, no.  Writing the optional essay about a weakness will instead allow you to control the narrative and thereby better mitigate any negative effects of that weakness. The admissions committee  will  notice a low GMAT score or a low GPA, and if you do not use the optional essay to address the issue, they will be left with unanswered questions about why that weakness occurred.  Rather than putting the committee in the position of having to guess at an explanation, take control of the situation yourself and grab the opportunity to explain the details behind the weakness. For example, let us say you have a weak GPA overall because in your first two years of college, you worked full-time, but your GPA from your last two years is much stronger.  Not writing the optional essay means that you are hoping the admissions committee will take the time to search through your transcript, note the change in the GPA, and then examine your job history to learn that you worked full-time during your first two yearsâ€"then  make the connection between your two years of full-time work and your subsequently lower grades during those years.  On the other hand, if you use the optional essay to explain exactly what happened, you no longer have to simply hope that they will put in that extra effort and will know for sure that they are evaluating you using full information.  Likewise, they will not have to guess at the reason behind your low GPA, because you will have proactively filled in the story. The bottom line is that the admissions committee is made up of professionals whose obligation is to notice all aspects of your profile.  They are not punitive, but they are also not careless and will certainly note any weaknesses like those we have mentioned here.  At the same time, they are only human and are dealing with thousands of applications.  Any way that you can save them time and effort by guiding them through the story of your application can only work to your advantage. Share ThisTweet Admissions Myths Destroyed Blog Archive MBA Admissions Myths Destroyed They Will Not Notice My Weakness! Our clients frequently ask, “If I write the optional essay about my [low GMAT score, low GPA, bad semester in college, long stretch of unemployment, etc.], will it call attention to that weakness and overemphasize it?”  In short, no.  Writing the optional essay about a weakness will instead allow you to control the narrative and thereby better mitigate any negative effects of that weakness. The admissions committee very likely  will  take note of a low GMAT score or a low GPA and will be left with unanswered questions about that weakness if you do not use the optional essay to address the issue.  Rather than putting the committee in the position of having to guess at an explanation, take control of the situation and grab the opportunity to explain the details behind the weakness. For example, let us say you have a weak GPA overall because you worked full time in your first two years of college, but your GPA from your last two years is much stronger.  Not writing the optional essay means that you are hoping the admissions committee will take the time to search through your transcript, note the change in the GPA, and then examine your job history to learn that you worked full time during your first two yearsâ€"then  make the connection between your two years of full-time work and your subsequently lower grades during those years.  On the other hand, if you use the optional essay to explain exactly what happened, you no longer have to simply hope that they will put in that extra effort and will know for sure that they are evaluating you using complete information.  Likewise, they will not have to guess at the reason behind your low GPA, because you will have proactively filled in the story. The bottom line is that the admissions committee is made up of professionals whose obligation is to examine all aspects of your profile.  They are not punitive, but they are also not careless and will certainly note any weaknesses like those mentioned here.  At the same time, they are only human and are dealing with thousands of applications.  Any way that you can save them time and effort by guiding them through the story of your application can only work to your advantage. Share ThisTweet Admissions Myths Destroyed Blog Archive MBA Admissions Myths Destroyed They Will Not Notice My Weakness! Our clients frequently ask, “If I write the optional essay about my [low GMAT score, low GPA, bad semester in college, long stretch of unemployment, etc.], will it call attention to that weakness and overemphasize it?”  In short, no.  Writing the optional essay about a weakness will instead allow you to control the narrative and thereby better mitigate any negative effects of that weakness. The admissions committee  will  notice a low GMAT score or a low GPA, and if you do not use the optional essay to address the issue, they will be left with unanswered questions about why that weakness occurred.  Rather than putting the committee in the position of having to guess at an explanation, take control of the situation yourself and grab the opportunity to explain the details behind the weakness. For example, let us say you have a weak GPA overall because you worked full time in your first two years of college, but your GPA from your last two years is much stronger.  Not writing the optional essay means that you are hoping the admissions committee will take the time to search through your transcript, note the change in the GPA, and then examine your job history to learn that you worked full time during your first two yearsâ€"then  make the connection between your two years of full-time work and your subsequently lower grades during those years.  On the other hand, if you use the optional essay to explain exactly what happened, you no longer have to simply hope that they will put in that extra effort and will know for sure that they are evaluating you using completeinformation.  Likewise, they will not have to guess at the reason behind your low GPA, because you will have proactively filled in the story. The bottom line is that the admissions committee is made up of professionals whose obligation is to notice all aspects of your profile.  They are not punitive, but they are also not careless and will certainly note any weaknesses like those mentioned here.  At the same time, they are only human and are dealing with thousands of applications.  Any way that you can save them time and effort by guiding them through the story of your application can only work to your advantage. Share ThisTweet Admissions Myths Destroyed

Monday, May 25, 2020

Religion And Its Impact On Society - 1862 Words

Religion ranks as one of the most divisive factors in the world today dividing not only believers and non-believers but as well as those of different sects. Different ideals, and views of the diverse religions spur negativity amongst countries, races, friends, and family alike driving wedges whilst creating problems between individuals. However it also has brought billions of people together, going on to forge a sense of shred belief and unity of purpose across wide racial and geographical divides. A not well known, but funny fact is that the word religion actually derives from the latin word re-ligare, a term that literally means to bind together which our world today fails in actually comprehending. The Oxford dictionary point out, though, that the etymology of the word is doubtful it is assumed that it helps explain the power of religion. Towards the end, one will have found acute evidence and reasoning as to why religion should be taught to our students whilst also explaining wha t depriving it will do to them. Students should learn about the world religions so they can gain religious literacy, knowledge of worldviews other than their own, and insight that some religions they refute actually infuse with the one they follow. Illiteracy is common amongst young and old alike as there are just some things that they don t have a full functional grasp upon, but that becomes problematic when one throws religion into the equation. It is basic knowledge yes of one to know theShow MoreRelatedReligion And Its Impact On Society1473 Words   |  6 Pages The dictionary defines society as â€Å"an organized group of persons associated together for religious, benevolent, cultural, scientific, political, patriotic, or other purposes† and religion as â€Å"something one believes in and follows devotedly; a point or matter of ethics or conscience.† The question stated on our political survey reads â€Å"shared religious belief isn’t and important part o f our society.† And I disagree with that. Almost everyone has his or her own sets of beliefs and morals, which isRead MoreReligion And Its Impact On Society1163 Words   |  5 PagesReligion has created major turmoil in America. Every night on the news, specialists elaborate more and more about the candidates and their ideas. Many of the most controversial issues are refugees, terrorism, and abortion; all of which all have aspects dealing with religion. This is a sharp contrast to the supposed â€Å"separation† of church and state in America, since citizens are electing the next president based on his religion-based opinions. These opinions are often altered through the instantaneousRead MoreReligion And Its Impact On Society910 Words   |  4 PagesNot a single person would define religion, in their own words, the same as anyone else. James Martineau, an English philosopher influential in the history of Unitarianism, once said â€Å"Religion is the belief in an eve r living God, that is, in a Divine Mind and Will ruling the Universe and holding moral relations with mankind.† Many different people see religion in many different ways. Religion has been an important place in the history of civilization. It gives a meaning and purpose to human life andRead MoreReligion And Its Impact On Society1343 Words   |  6 Pagescirculation religion has been a part of society that has always been there. But is this idea of rules and regulations enforced by a belief system really helpful to society? In a world without religion would there be less wars, hatred, and discrimination? With so many people involved or affiliated with religion it is important to explore deeper into the negative impact that religion has on society and try to make the world a better place with information that will help all. At a personal level religion fulfillsRead MoreReligion And Its Impact On Society1033 Words   |  5 PagesCenter’s Forum on Religion Public Life, more than 230 countries were estimated to have 5.8 billion religiously affiliated people nationally (Global). This large statistic represents 84% of the 2013 world population, which at that time was 6.9 billion (Global). Religion has an immense presence in this world, but it also has a huge impact on the society that surrounds it. Contributing not only to the good of society, religion has also been used to disrupt and cause chaos. Impacting society positively,Read MoreReligion And Its Impact On Society922 Words   |  4 Pagesand it is impossible to think that every person in the world believes the same thing. A person’s morals can be based off of their geographical location, religion, political party, upbringing, or even the time period in which they lived. Each of these factors can greatly impact what people think is right and wrong. Religion has a huge impact on what people’s morals are. For example, many Hindus find that it is immoral to eat meat, while many Christians do not find a problem with it. This doesRead MoreReligion And Its Impact On Society1699 Words   |  7 PagesFor the past centuries religion has been a major force in the world and still continues to be one as there are billions of people that believe and follow a certain religion, but sadly religion has had a largely negative impact on the world today. As people continue to view religion in an unrealistic positive manner they continue to be deceived about its negative impact. During recent years there have been many headlines about how religion influenced people in performing terrible acts that oppressRead MoreReligion And Its Impact On Society1310 Words   |  6 Pagesforce in society. Religion has been a major component of human culture since nearly the beginning of man. As we emerged as a high intellect species, we developed man y different ideologies to answer some of our unanswerable questions. Since these developments, we continue to evolve as a species and the ideologies we have created evolve with us in our endlessly changing societies. As civilization grows, our different cultures clashed for many different reasons, one of which has been religion. As theRead MoreReligion And Its Impact On Society951 Words   |  4 Pages Religion to me is a set of beliefs and practices that can determine actions in everyday life by determining morals and deciding what is right and wrong in each society. This is a general idea that I believe has guided societies for centuries and has shaped today’s cultures. As we study cultures around the world, we can find significant influential factors dating back to a prominent religion that shaped the ideals of culture telling the people what is deemed acceptable practice and behavior and whatRead MoreReligion : What Are Its Impacts On The Society?1601 Words   |  7 PagesReligion: What are its Impacts to the Society? Human as a physical and finite being believes that there is the spiritual entity or entities which unlike man are infinite and more powerful. Human sought to have a relationship with this sacred being, and the medium which he has devised to do so is religion. Borne out of human’s quest or search for purpose and meaning, religion was employed to provide answers to some basic intriguing phenomena, which bothers him on daily basis. Religion

Thursday, May 14, 2020

The Philosophical Roots Of Psychology Essay - 2901 Words

Modern psychology has a diversity of topics, from cognitive psychology, behavioral psychology, evolutionary psychology, and more. However, a person needs to know the history of psychology before he or she can grasp the different concepts of psychology. However, the roots of psychology are grounded in philosophy, with psychology s beginning coming from philosophers as Socrates, Plato, and Rene Descartes, and began with questions about human nature. The Philosophical Roots The beginnings of psychology come from different philosophers, such as Socrates and Plato. In all actuality, Socrates himself never wrote anything; however, Plato put it in writing. Socrates did not put anything into writing because he believed that writing was an interactional process for knowledge. Socrates claimed that he knew nothing and in believed in a person cross-examining him or herself, which became known as elenchus. According to Hooker (1996), The Socratic elenchus eventually gave rise to dialectic, the idea that truth needs to be pursued by modifying one s position through questioning and conflict with opposing ideas (Socrates, para. 5). However, the philosophical era progressed with Plato, Descartes, and Spinoza. These distinguished philosophers lived during a time when the human soul was actively discussed among philosophers. These great philosophers believed that the human soul and many of the early philosophers believed that the mind and body were separate and the mind or soul wouldShow MoreRelated Social psychology seems to have many origins; critically discuss the historical and philosophical roots of modern social psychology1789 Words   |  8 PagesThere are many explanations for the origins of modern social psychology. It is therefore important to consider that social psychology cannot be traced back to one single source of origin (Burr, 2003). Hence, this is the reason why there are debates of what social psychology is. Allport (1985) described social psychology as â €Å"the study of people’s thoughts, feelings, and behaviours which are influenced by the actual, imagines, or implied presence of others†. As seen from this definition there is aRead MoreWhy Do We Do Your Regular Schedules?1368 Words   |  6 Pagesthey were taught or trained to think or act. As children, we’re more perceptive and receptive than most people think, we lead by example and we reflect what we see from those around us, like a sort of mirror memory. Behaviorism is a theory in psychology and philosophy that emphasizes the outward behavioral aspects of thought. The theory is that human as well as animal behavior can be explained in terms of conditioning without appeal to thoughts or feelings, and that psychological disorders areRead MoreScience and Form Modem Psychology617 Words   |  3 Pages1. Argue that psychologys roots began 2000 years ago. Now argue that they began 200 years ago. What fields came together to form psychology? Psychology viewed as an old discipline. Psychology can trace its roots to the 5 century BC to the Greek philosophers such as Plato, Aristotle and Socrates, because we grapple with the same questions they attempted to answer. On the other hand, we could view psychology as emerging when philosophy and physiology merged to include experimentation and empiricalRead More Social Psychology Essay1687 Words   |  7 PagesThere are many explanations for the origins of modern social psychology. It is therefore important to consider that social psychology cannot be traced back to one single source of origin (Burr, 2003). Hence, this is the reason why there are debates of what social psychology is. Allport (1985) described social psychology as the study an individual’s thoughts, feelings, and behaviours which are influenced by the actual, imagines, or implied presence of others. As seen from this definition there isRead MoreShakespeares King Lear vs. Tuesdays with Morrie1495 Words    |  6 Pagesï » ¿Existentialism was in part a reaction to modernism, but its roots can be traced to ancient philosophical traditions ranging from Zoroastrianism and Judaism, Buddhism and Platonism (Flynn). The essence of existentialism is authenticity of experience, asking the philosopher to undergo deep introspection. However, existentialism is perhaps most famous for its probing questions about what Friedrich Nietzsche called the tension of the soul, (2). Known colloquially as existential angst, the tensionRead MoreEssay about Discuss How Psychology Developed as a Scientific Discipline1127 Words   |  5 PagesDiscuss how psychology developed as a scientific discipline Prior to psychology being recognised as a scientific discipline in its own right, it was mainly a philosophical concept developed by theorists in areas such as animism and dualism. However, these philosophies were not based on objectivity unlike today’s psychology which maintains that for an investigation to be deemed scientific it must be based on the scientific method, which involves gathering empirical and measurable evidence. Read MoreHuman Consciousness - A Portrait of the Brain1425 Words   |  6 Pagesreality. This includes that narration of past experiences and imagined futures. Despite the debate of the primary roots of the conscious, as well as the proclaimed importance of these differing levels of research and their chosen direction, it is without doubt that the study of the consciousness is one taken to be worthwhile, a metaphorical gold mine of human brain study - psychology - between the ears and behind the eyes. Theories on Consciousness The study of the conscious hosts a wide varietyRead MoreThe Early Stages of Psychology974 Words   |  4 PagesThe Early Stages of Psychology Philip C. Allen PSY/310 May 3, 2012 Shruthi Vale The Early Stages of Psychology People have been searching for answers to life’s problems since the dawn of mankind. Humans would look to the stars for answers. They would look to nature for a cure. They even looked toward the heavens for gods to cure their ailments. Not until recently did we, as a race, begin to look towardRead MoreThe Enlightenments Eras Most Notable Thinkers1684 Words   |  7 Pagescharacteristics of this historical era are its different ideas regarding the nature of politics and the role of government in ruling over the people, its new regard for and conception of traditional viewpoints of religion, and a philosophical divergence with the past in terms of ethics and psychology; a review of the Enlightenments most notable thinkers (such as Thomas Hobbes, John Locke, Thomas Jefferson and Benjamin Franklin) readily confirms this thesis. One of the central tenets of the Enlightenment thatRead MoreWilliam James on Free Will1523 Words   |  7 Pagesand psychology (in which he officiated as a formal study through lectures) (Goodman, 2009). As did many philosophers, Jamesian thinking seeded many discussions on various philosophical topics such as metaphysics, morality, free will-determinism, religion and the afterlife; however, what truly made his ideas notable was his uncanny ability to borrow and integrate knowledge from branches of physiology, psychology and philosophy to weave new insights and dimensions onto traditional philosophical arguments

Wednesday, May 6, 2020

Essay on A Noncolor Blind Society - 1458 Words

America is a society that founded basic human rights through injustice which was widely known as the American paradox. Even though it is stated in the Declaration of Independence that, All men are created equal, decades ago and often times today, it only applied to what was believed to be the superior race, and that only meant certain groups of people. This American paradox connected directly to racism which included prejudice, discrimination, and institutional inequality defined by sociologists Michael Omi and Howard Winant. America is an unequal society destroyed by individual racial discrimination that led to institutional racial discrimination which led to systemic racial discrimination. It all starts with individual racism — one†¦show more content†¦(147) This belief was used to justify slavery, an institution that enslaved Africans to Virginia. English colonists argued that Africans were already slaves because they were savages, sloths, and had brutishness. They were viewed as being natural slaves because of their darker skin color which was a symbol of a lower class as well. The colonists also claimed that slaves were good for the economy since they were not paid, but most importantly, slavery would improve their conditions and their manners and provide them with knowledge of the true God. (153) These colonists saw themselves as Christians doing charity work by enslaving Africans to save them. Their beliefs and enslavement supported the system of the plantation economy — they wanted to profit off of free labor and the only way was by slavery. Under the institution/system, Africans were treated as property — sold, bought, and whipped without possibilities of freedom. They were forced to be dehumanized with the help of the political system also as laws such as the Fugitive Slave Act of 1850 was passed to prevent their escape or assist in their attainment. As learned in lecture on April 12th, 2011, this act required all U.S. ci tizens to assist in the recovery of runaway slaves. It imposed penalties on federal Marshall who refused to enforce the law and individuals who helped free slaves. Much efforts were put into restricting slaves from freedom that even money was rewarded for citizens who can turn them in.

Tuesday, May 5, 2020

Advertising, The Good With The Bad Essay Example For Students

Advertising, The Good With The Bad Essay Mass Communication ProcessThesis Paper Advertising (Chapter 11)Advertising is a necessary market force that is responsible for the success of most, and involved in all, forms of Multimedia. It is also responsible for some of our most powerful and long-living icons that dominate the American landscape. Advertising, like it or not, is everywhere. It is on buses, billboards and hot-air balloons. It invades our living rooms, our classrooms and almost every aspect of human life. The average American is exposed to 115 advertisements during their morning commute. With this much exposure to the consumer market, one wonders weather or not this is good or bad for the population at large. Not surprisingly, professionals have disputed advertisings effect across the globe. In this paper I do not want to look at the effects of advertising as much as the techniques in which the advertisers choose to convey their message. I intend to argue and support that the several techniques used by advertisers are underhanded and, in some cases, downright unethical. Advertisers use several different techniques for selling products. One can analyze these as persuasive techniques. This first point summarizes the oldest and most conventional persuasive techniques Most are considered perfectly ethical at first glance, but when you examine them further, things are not always as they appear. Two of these techniques include the plain-folks pitch, and snob appeal. These two techniques are used quite often. Both hope to attract your attention by getting you to establish a need for the products. In the Plain-folks pitch, advertisers try to make things appear much simpler than they are. An example of a typical Plain-folks pitch is Toyotas current pitch, Everyday; as in everyday people drive Toyota cars. The Snob approach, on the other hand tries to make you believe that upon the purchase of their product you will be accepted into the elitist society in which you always aspired to be a part of. These advertisements are used when advertising most luxury items. Another approach is the Bandwagon effect. This approach preys on the keeping up with the Jones fear that most people possess. It also relates to the feeling that if it is good enough for the majority of my peers, it must be good enough for me. Finally, and perhaps the most unethical technique is the hidden fear approach. This technique preys on peoples fear to sell a product. It is most abused by the low involvement products. Deodorant, toothpaste, shampoo and other products that are easily substituted for by their competitors are extremely guilty for this type of advertising. A Deodorant commercial even went far enough to say if you did not use their product, you would be banished by society and forced to live the remainder of your life as a hermit. These hidden approaches are considered to be unethical by most experts in the field. These techniques incite irrational fears in people. The hidden fear approach still it remains as one of the most successful advertising techniques used. Another way in which one can examine advertising techniques is through the Association Principle. The Association Principle is summarized by Campbell as the association of a product with some cultural value or image that has a positive connotation but may have very little connection to the actual product. (Campbell 361) This is also a reason that people are distrustful toward advertisers. Using this principal in advertising is just another way in which people are tricked into believing that a product is something that it is not. Cigarettes, when sold in Newport advertisements, are associated with people who have bright white smiles, who are thin, and who are having the most amazing time. When in reality, smokers have a forty percent better chance of being depressed, ninety-five percent of smokers are over weight, and everybody knows that a smoking turns teeth yellow. This is just a small example of the association principle, but you can clearly see how it works. .udf5b369a9e93032deff00f8e132ff170 , .udf5b369a9e93032deff00f8e132ff170 .postImageUrl , .udf5b369a9e93032deff00f8e132ff170 .centered-text-area { min-height: 80px; position: relative; } .udf5b369a9e93032deff00f8e132ff170 , .udf5b369a9e93032deff00f8e132ff170:hover , .udf5b369a9e93032deff00f8e132ff170:visited , .udf5b369a9e93032deff00f8e132ff170:active { border:0!important; } .udf5b369a9e93032deff00f8e132ff170 .clearfix:after { content: ""; display: table; clear: both; } .udf5b369a9e93032deff00f8e132ff170 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .udf5b369a9e93032deff00f8e132ff170:active , .udf5b369a9e93032deff00f8e132ff170:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .udf5b369a9e93032deff00f8e132ff170 .centered-text-area { width: 100%; position: relative ; } .udf5b369a9e93032deff00f8e132ff170 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .udf5b369a9e93032deff00f8e132ff170 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .udf5b369a9e93032deff00f8e132ff170 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .udf5b369a9e93032deff00f8e132ff170:hover .ctaButton { background-color: #34495E!important; } .udf5b369a9e93032deff00f8e132ff170 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .udf5b369a9e93032deff00f8e132ff170 .udf5b369a9e93032deff00f8e132ff170-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .udf5b369a9e93032deff00f8e132ff170:after { content: ""; display: block; clear: both; } READ: Weather and Mood Essay In another example demonstrated in Campbell, The Gallo Wine Company advertised an entire line of wines featuring two older entrepreneurs as the owners of the Bartley Jaymes Company. This company was a total fabrication that the Gallo

Monday, March 9, 2020

The Last Lecture- Reflection Essays - Educational Psychology

The Last Lecture- Reflection Essays - Educational Psychology The Last Lecture- Reflection Jose Martinez The preparation and work I did for the "teaching" The Last Lecture and the preparation I did for the creation of the web site are similar in many ways. I put a lot of effort and work into the creation of the presentation however I also put as much effort and work into the presentation or "teaching" part. Both jobs took time and effort however the presentation was a lot harder since I am not a good presenter to an audience. The experience of the personal web site produced a more learning for me personally because the creating of the personal website required me to go back into the book and do research on the topics I was suppose to present. It helped because it allowed me to absorb the information and not have it manipulated during the presentation as a different point of view. The following list describes all of the different reading, writing, speaking, and producing activities that helped me reached the final product. Re-reading the chapters Writing down key notes Discussing it with my group Arguing to see which form of presentation we should use The best form of becoming an expert of my section of the book was by rereading the section and becoming familiar with the information provided. Some information I learned from the book was the through perseverance and dedication anything is possible. No matter how much time it takes to leave a legacy it is worth leaving the right one that truly defines you as who you were. No matter how big the obstacle is it can always be overcome if you have the passion and dedication to overcome it. What I've learned from having to prepare a presentation that was responsible for the learning of my peers that no matter what you do you have to present the information in a way that they would understand. Although you might feel nervous about presenting to your peers its important to present the information in way that makes sense but also that the viewers are actually absorbing the material that you are presenting. I think that I learned more from this type of assessment than I would have if it were given to me in a more traditional "test" because my fellow classmates were the ones who presented the material in a way that I full understood the first time they said it. This made it easier to comprehend the full story while still being able to understand the moral of the story. The knowledge and the experience from this assignment will help me improve on better speech and better ways of research and presenting material to an audience.

Friday, February 21, 2020

Strategic management Assignment Example | Topics and Well Written Essays - 2750 words

Strategic management - Assignment Example This is due to the reason that making effectual strategic decisions require reforms and modifications concerning the senior leader decision-making ways and organizational structure1. It is worth mentioning that every decision is associated with delivering certain results that reduces the current issues and challenges faced by an organization. Furtheromre, effective decision requires considerable understanding about the realities and the various environmental factors2. To be precise, in the simplest way, strategic decision-making is affiliated to decision-making process based on the strategic issues. In this regard, strategic issues generally encompass growth, events and trends that have potential impacts on organization’s strategies3. Correspondingly, there are various factors posing significant impacts on the strategic decision making process practiced within an organization. Among these, the four major influential factors include management teams characteristics, external environmental characteristics, internal organizational characteristics and decision-specific characteristics4. Strategic decisions can also be regarded as infrequent decisions taken by the senior leaders of an organization that tends to influence the performance and survival of any organization5. In other words, the inability of the senior leaders of the organization to make effective strategic decisions is also often associated with the demise of the business entity at certain instances. Correspondingly, this study intends to develop a case study of Nokia Corporation by applying and evaluating three analytical tools including the VRIN framework, the Porter’s 5 Forces model and Porter’s Generic Strategies in order to understand their contribution that can be critical to enable success of any enterprise. Nokia is a Multinational Corporation engaged in designing, developing and manufacturing a wide range

Wednesday, February 5, 2020

Reading reflection Essay Example | Topics and Well Written Essays - 250 words - 3

Reading reflection - Essay Example This involves connecting the difference between the real and the imagined. In this respect, an individual is able to figure out what could be done in order to modify and correct the previous mistakes. Additionally it helps the writer to develop his or her intentions, draw relation with audience and set goals for revision. Furthermore reflection helps in organizing work to be written, that is, choosing topic which would attract readers, come up with ways to address readers appropriately. The reflective article provided, has an encouraging impressions. It gives details on reflection and encourages students to do reflections on their work. This improves the students writing skills and creativity. From the article it is learned that writing is not meant to please teachers or instructors. It should be done in a way that interests the writer. Additionally the article clearly show that reflection is not meant for students only but also for teacher in the process of helping their students. Furthermore the article gives encouragement for students not to give up as some perfect writers began as awkward

Tuesday, January 28, 2020

Child Reading and Writing Development

Child Reading and Writing Development Learning of children in early ages Question: Consider the ways in which children learn to read and write. Illustrate, using Kenner, Al-Khatri, Kwok, Kim and Tsai’s study (2004) how young children pay attention to directionality, shape, size, spatial orientation in producing different writing scripts. Introduction It is necessary to encourage the children towards learning since childhood. Motivation towards learning and thinking is important when child is young because at that time, child grabs the thing easily. If child gets training about the importance of learning and practices writing in the early childhood, then it will be beneficial for his rest of life. It is a fact that a child changes in a lot of ways during the years of primary school. These years are so much important to develop a habit of learning and thinking in the child. Cognitive development is necessary to be developed in young children. Cognitive development includes learning skills such as languages, strong memory, planning and paying attention to the work. In these initial years, parents have to play their role. (Australia, 2012) By the help of different activities, parents can motivate the children towards learning new things. But it is also a fact that training young children is not an easy task. It is neither easy for the parents and nor for the teachers. By the help of various sessions, activities and games, we can encourage children towards learning. Child sometimes faces difficulty in learning different stuffs at a time but with the passage of time, he becomes habitual. In the book, Becoming Biliterate Kenner C. (2004) explains about child’s learning of different languages. He also discusses about different ways by which we can motivate young children to read and write. Furthermore, in the paper, we will look on different ways of teaching children in young ages and also discuss relevant techniques. Emergent literacy Term Emergent literacy defines the interaction of young children with books. This term explains that when a children is in the state of learning something and when he is not in a position of writing or reading some stuff. Marie Clay used this term for the first time. Emergent literacy is process that starts from the birth of a child and continues until and unless child trains in writing or reading in a conventional sense. This term is used in the field of psychology, linguistics, sociology and education. (Anon., 2011)Process of reading and writing starts in the young ages of an individual. A child tries to contact with different types of communication from the beginning. It is observed that most of the children starts recognizing different signs and symbols in the age of two or three years. It is because of the fact that every time, their mind is in the state of learning and interacting with different things. As far as this matter is concerned that either the child starts writing fir st or reading, it varies from child to child. But researches show that most of the children face difficulty in reading during their early ages and start writing quickly. Issues in the acquisition of literacy Acquisition of literacy for the young children is not easy. Although, child starts observing all the things by using his five senses but still some guidance is necessary. By the help of guidance and training, child learns the things easily. There are different issues that a child faces in the acquisition of literacy especially in terms of learning second language. Learning of different languages becomes a big problem for young children. In the article, Literacy and Second Language Acquisition: Issues and Perspectives, Weinstein (1984) explains that there is a strong relationship between the acquisition of second language and literacy. Author explains that understanding different languages and learning second language is difficult. (WEINSTEIN, 1984)In another article by Philip and Mikko (2003), it was explained that most of the children in European countries complete their acquisition of language before starting their early school education. English is at the top in the acquisition of languages. Children learn English easily as compared to other languages. (Philip H. K. Seymour, Mikko Aro, Jane M. Erskine, 2003)Another issue that is faced by the children in learning is their mental state. It is not always necessary that mental state of every child is same. Therefore, we cannot apply same strategies for all children. Some children do not grab these thing quickly and to develop the sense of learning in them, it is necessary to apply alternate techniques. How young children learn different writing systems There are different writing systems working in the world. It is not necessary that everyone knows all writing systems. Most of the people knows one or two writing systems usually. Talking in terms of learning different writing systems for the children, it is good to trained them in their early ages. For example, if a child is born in Europe and parents want him to become familiar with English writing system, then they have to guide him about English writing alphabets in the early ages. There are basically two types of writing systems. First type is known as alphabets and second type is called as Syllabaries. Both types are divided on various sub divisions. List of major classification is as following. Consonant alphabets Abugidas Alphabets Syllabaries Semanto-Phonetic writing systems Undeciphered writing systems (Anon., 2007) Now, the question is how young children learn different writing systems? There are different ways by which we can guide young children in learning various writing systems. First way to improve literacy is by teaching Morphemes. Morphemes is a collection of words that consists of different units of meaning. By the help of morphemes, children can easily pronounce the words and spell them. Teaching morphemes is a best way to teach vocabulary to the young children. (Nunes, T., and Bryant, P, 2006, pp. 14) Another way to teach different writing systems to the children is by using cardboard books. Parents can use different pieces of clothes, and cardboard books to teach different alphabets to the children. Colorful pictures can play an important role in attracting the young children towards learning. Writing different scripts and the design of symbols For writing a particular language, specific writing system is used. Writing system is usually known as Script. On the other hand, symbols are also used to guide children about languages. Types of scripts are as following. Script support Alphabets Right to left alphabets Syllabary Syllabic alphabet Ideographic script Depending upon your language style and script, you can teach your child about the language. If we take the example of English writing system, then it is seen that it starts from the left hand side whereas in case of Arabic, script starts from right hand side. So, it is necessary for the parents that they teach child about these basics. Suppose, you are from the Arabic background and make familiar your child with the Arabic writing system, then it is necessary for you to focus on the Arabic writing system. You should select those books and cardboards on which Arabic words are written so that your child starts recognizing these words. Following is an image that tells you about the basic Arabic writing system. Another way of guiding your child is through symbols. You can teach your child by using different symbols and pictures of something. In the early childhood, child easily understand words by the help of its illustration. Kerner (2004) focused on the illustration of symbols and pictures. (Kenner, C. Al-Khatib, H., Kwok, G., Kam, R. and Tsai, K, 2004, pp. 35), In this picture, we can see that with all the English alphabets, different pictures are used so that child cane identify the word easily. By the help of symbols and pictures, identification of words become easy. Embodied knowledge In order to teach the children to read and writing, actions also play a great role. Education in which body involves actions and knows how to act on something is called as Embodied Knowledge. The best example of this type of knowledge is riding a bicycle. Almost, everyone knows how to ride a bicycle and we do not need to memorize the procedure of riding bicycle. This is a type of knowledge that is automatically imprinted in the mind of an individual. It can be said that embodied knowledge is present in our unconsciousness. Children learn this knowledge by observing the environment. Embodied knowledge is somewhat similar to the Cognitive science. Conclusion To conclude the entire discussion, it can be said that parents can play an important role in teaching their child in early years. Young children are quite sensitive and in the early ages, their care is the duty of parents. Parents should teach their child by using techniques and activities. Before sending the child to school, a child should have a basic sense of recognizing and understanding different words and things. So, that he may not face any difficulty in future. Works Cited Anon., 2007. Types of writing system. [Online] Available at: http://www.omniglot.com/writing/types.htm [Accessed march 2014]. Anon., 2011. what is emergent literacy?. [Online] Available at: http://www.lincoln.dubuque.k12.ia.us/School-Wide/Literacy/EmergentLiteracy.htm [Accessed march 2014]. Australia, c. o., 2012. About thinking and learning. [Online] Available at: https://www.kidsmatter.edu.au/sites/default/files/public/KMP_C3_CDTL_AboutThinkingAndLearning.pdf [Accessed 2014]. Kenner, C. Al-Khatib, H., Kwok, G., Kam, R. and Tsai, K. (2004), Becoming Biliterate: Young Children Learning Different Writing Systems, Stoke-on-Trent, Trentham Books. Nunes, T., and Bryant, P. (2006), Improving Literacy by Teaching morphemes, London, Routledge. Philip H. K. Seymour, Mikko Aro, Jane M. Erskine, 2003. Foundation literacy acquisition in European orthographies. British Journal of Psychology, 94(2), p. 143–174. Seymour, P., Aro, M., and Erskine, J. (2003), Foundation Literacy Acquisition, in British Journal of Psychology, 94: 143-174. WEINSTEIN, G., 1984. Literacy and Second Language Acquisition: Issues and Perspectives. TESOL Quarterly, 18(3), p. 471–484.

Monday, January 20, 2020

Lasers in Surgery Essay -- Exploratory Essays Research Papers

Lasers in Surgery      Ã‚  Ã‚  Ã‚  Ã‚   Abstract: The laser is gaining increasing popularity in the medical field because of its broad application, efficiency, and improvement in overall ease of the procedures in which it is used.. The laser can treat an enormous range of ailments. The chronic nighttime snorer can give those around him relief by a simple procedure with the laser. In dermatology, the laser can be used for removing moles, tattoos, birthmarks, treating wrinkles, and possibly destroying skin cancer. The once dreaded trips to the dentist may become less painful since the laser is helping to replace the drill and Novocain. The laser also is becoming increasingly popular in orthopedics for treating shoulder, knee, and back ailments. For women many gynecological problems ranging from infertility to endometriosis can be treated with the laser. For small, precise work the laser is indispensable such as in the eye. Unfortunately, since laser medicine is still rapidly developing, it h as experienced its pitfalls in some areas like cardiology. Overall, the laser is an invaluable substitute for the scalpel of the past, and the laser's possibilities for the future are broad and promising.    Lasers in Surgery The laser is creating a bloodless revolution. A laser works by using heat to obliterate cells. As it cuts, blood vessels are sealed, and tissue is sterilized. The laser is particularly useful in regions of the body that are difficult to reach. Many types of lasers are used in surgery, and the kind (gas, liquid, solid, visible, or unseen) varies based on the procedure. Choosing the laser to fit the procedure is essential because otherwise damage such as fires, eye harm, a charred cheek, a chipped t... ...ion to use lasers at local hospitals are generally reputable.    Laser surgery is a pioneering field of medicine. The laser is used for some type of procedure in practically every specialty field. Doctors are researching the laser for even more increased use because it provides a noninvasive, quicker, and less painful approach to many procedures. In the future, the laser will become an increasingly common place medical tool.    Bibliography "Laser Surgery Can Stop the Noise." USA Today February 1995: 14-15. McCarthy, Laura Flynn. "Bright Lights of the Medical World." Cosmopolitan May 1995: 262-265. Pringle, Lidia Wasowicz. "Zapping Disease." Vibrant Life July-August 1994: 22-24. "A Ray of Hope for Snorers." Health January-February 1994: 16-17. Rosenbaum, Joshua. "Lasers- Hope or Hype?" American Health June 1994: 68-74.

Sunday, January 12, 2020

Case 7 the Forgotten Group Member

The Forgotten Group Member Case 7: The Case Study for this Week MGMT-591-62034 Leadership & Org Behavior July 28th, 2012 The Forgotten Group Member Group Development In the case study, â€Å"The Forgotten Group Member† (p. W-112) the components of the team came out of the forming stage to enter to the Storming stage. At this stage, as the book points out, is a period of high tension among the group members and emotionality. During this stage, hostility and infighting may occur.This can be seen when one of the members, Mike, feels outside of the group. From the beginning Mike was categorized as the clown of the team, and he contributed to have given that name. During the process, he has not shown much cooperation and/or effort in terms of meetings and tasks assigned as a team. Therefore Christine, Diane, Janet and Steve have shared more and developed teamwork in which each has a function. Misinterpretations and some incidents occurred during those five weeks that made Mike feel rejected by his team.All these events have created an atmosphere of tension where the team has been not able to completely create a team work. Christine as â€Å"Team leader† was worried and understood Mike and even empathized with him but on the other hand the group it could be affected by his performance. By knowing the different of the stages that team passes, Christine could have prevented certain situations, for example in the formation stage is when the group is known and defined the goal of them as a team and what is expected of them as individuals.It is important to remember what the â€Å"team† will produce at the end of the class (a good grade). Another important point is the behavior and attitudes as individuals within the team and establishes rules. Problem Identification Primary, the group itself was facing a problem of communication which has brought misunderstandings with one of the members. From the beginning the communication was not effective with th is member, Mike.He, in humorous mode, expressed that could not arrive at meetings before the class, and that was not taken into a consideration by the other members. Therefore, this made Mike feel outside of the group and that not be involved and/or participate actively in the work and decisions of the team. Secondary, Christine didn’t know how to address the issue, she was more worried about her qualifications then the team succeeds. She was concerned because depending on the group’s opinion about the value of the contribution of each member that could raise or lowered their grades.Christine should have known that as a leadership establish a clear vision and sharing that with the member of the group was part of her role and it was crucial for the team to success. Also, coordinating and balancing the conflicting interests of all members would have helped her with Mike’s situation. Therefore, Christine should have followed the OB SAVVY â€Å"Must Have† Con tributions by Team, by she understanding every single of these criteria, would have avoid the situation that her team is going through. Two Possible Solutions to the Primary ProblemA possible solution to the lack of communication between Christine, Janet, Diane and Steve with Mike is doing a reunion in which all the above are present. Definitely, they will have to return to the Forming stage to set clear objectives and team goals. Christine must assume her role of leader defining and dividing the tasks between each of them in equal proportion. She should promote the team work and let them know what is expected of each of them as individuals within the team. This time must establish and defined rules for behavior.Another possible solution would be to change the leader. Basically, choose another team member as leader. Two people that seem to have the attitudes are: Steve and Janet. Per the description in the text they are both responsible, respectful and committed with the team. Since Steve showed more initiative, for example taking notes of what was done at the meeting, he might be a good prospect. However, Steve would have to return to the Forming stage to establish team goals, etc. POSSIBLE SOLUTIONS| PROS| CONS|Returning to the Forming stage| – will allow Christine establish and define goals as a team-will also give her the opportunity to know her team and to communicate effective | -no too much time, the case will be due in a week-there may be resentment from Mike to Christine or the group| Choosing a new Leader| -different way of strategies, point of view and attitude -no room to think that it will be the same like with the old leader| -no too much time, the case will be due in a week-it may create a rough environment between the new leader and Christine|Unfortunately the group did not have a good basis from the beginning as Christine began to exercise her role of leader well. Not established goals for the team and not conducive good relationship be tween them. It seems that the team consisted of 4 people, not 5. In no time she met with Mike to find alternatives.It is important to note that Mike did not work hard to find a solution to his situation. He could have tried to talk to the team and let them know how he felt about it, but since Christine was the team lead she should have approach him and work it out. If the team had been composed by Steve, Janet and Diane, Christine would have been an excellent leader.

Friday, January 3, 2020

Essay about Cultural Criticism of Barn Burning by William...

Cultural Criticism of Barn Burning by William Faulkner In William Faulkners Barn Burning, a young boy must face his father and face the reality of a racist society. He must also discover for himself that his father is wrong and learn to grow up the right way in a racial environment. Faulkners setting is one of the most important literary elements in the story. He takes a young black boy and puts him in a real world of chaos and disorder. In the South, race is one of the most important factors in how one would live his or her life. The only way he can retain his own dignity in the end is to believe in his own courage and goodwill. The young boy, Sartoris, has a kind of loyalty for his father, Abner†¦show more content†¦Sarty has moved out of childhood, developing a mind and will of his own. He is no longer unperceptively loyal to his father. Sarty becomes his own self-reliant person, instead of being the shadow of his father. When he warns de Spain of his barn burning, Sarty becomes disloyal to his father and his own heritage. At this time, blacks had to band together to fight off the white men and oppression, but Sarty does not do this. After they flee the country, Abner is still abusive to his family. Abner Snopes is full of hatred and he is always ready to defend himself even when no one has an argument against him. This gives Sarty all the more reason to find himself. Sarty must choose to either follow the law or to choose the same path his father did, a life that satisfied himself and no one else. The first time Sarty had to choose between the law and his father he chose his father. He did not know much, only that the white men were enemies and that he had to stick to his own blood. He was used to his natural instincts and the teaching of his own heritage. That was not the case the second time around. As he got older, he got smarter. He realized that the confrontations that his father put him in were not right. When Abner goes to burn the barn in the new country, this is the first timeShow MoreRelatedWilliam Faulkner s Literary Accomplishments1753 Words   |  8 PagesWilliam Faulkner was a powerful writer whose highly anthologized works bear the image of the Southern Gothic tradition and the weight of more than half a century of literary analysis and criticism. Despite a vast amount of intense and perhaps belated scrutiny directed at Faulkner s literary accomplishments, the author himself had a vision and scope not to be outdone by his commentators. Between 1929 and 1936, Faulkner published novels with characters ranging from children, thinkers, the insane,Read MoreLogical Reasoning189930 Words   |  760 Pagesfuture chapters, such as (a) examples of deceptive techniques by advertisers, salespersons, and propagandists, (b) examples of reasoning errors discussed in later chapters, (c) examples of violations of several principles of good reasoning or good criticism, and (d) two to four examples of good reasoning. 4. For the following hypothetical situation, state what decision you recommend and why you recommend it. Weigh the pros and cons, and describe your process of weighing the pros and cons. A West