Business Report to managment on online entertainment Essay

Business Report to managment on online entertainment - Essay Example The special features will include a visually rich content, streaming video linkages to various features, flash and banner advertisements, additional benefits to members as emails on entertainment related activities including alerts on mobile, briefs on stars and music icons, gossip related news to achieve an emotional link up, games, quizzes and event markers. The company logo and motif is as given below:- The company philosophy will be as indicated in its name, to provide holistic entertainment value to persons at one location that is its web site. EntertainmentYou.com will be located in Los Angeles the hub of all entertainment and gaming activity in the World. It will have a lean organization which would be cellular and networked. A large quantum of work will be outsourced. However a minimal required employee profile will have to be maintained. Thus there will be a number of departments. A privacy policy will also be declared. This is essential to build confidence of the customer that his personal data is safe with the company. Customer policy and terms of reference will be clearly stated and personnel will have to accept the terms and conditions before becoming members. There are a number of companies operating in the on line entertainment segment of e business. Some of these are subsidiaries of large entertainment corporations as Sony. These are operating multiple entertainment sites which offer a variety of audio and video services including movies, music and even dating services. Three of these organizations are being covered in the competitor survey given below as follows:- (a) Eonline.com - URL - http://www.eonline.com. (b) Abc.com - URL - http://www.abc.com/ (c) 1netcentral.com - http://www.1netcentral.com These sites have been selected based on the popularity ratings as per Google search, the range of services provided and the variety of communications, new media inputs and overall popularity. A varied profile of the content provided by each site has been attempted to enable drawing maximum inputs for planning EntertainYou.com. Each site is being covered in detail as given below. Eonline.com E! Online is an entertainment web site which caters for a large number of entertainment needs of the modern consumer. These include music and movie reviews, coverage of live events, branded merchandise for film, TV and music enthusiasts, in addition to the latest daily news and celebrity information. The site places its USP as a fun and some what irreverent tone. Its popularity is identified by the 2.5 million users that it gets. Being a subsidiary of E! Entertainment Television Inc which is a large producer and distributor of entertainment news and life style programmes, it has ready stock of information and content available from this reliable source. Over the years it has also created an archive of 16,000 news stories and has a wide range of popular columnists

Women in Early Psychology Essay Example | Topics and Well Written Essays - 1750 words

Women in Early Psychology - Essay Example The purpose of this research is to document, evaluate and make visible the diversity and excellence of women's contributions to the subfield emerged in the form of child psychology. How and in what circumstances women pioneers cascade in the field and what motivated them to devote their significant contributions towards child psychology are the concerns that not only enabled contemporary psychologists to acknowledge the broadening of framework within which women sought knowledge in context with child psychology, but these are the issues which no doubt laid the foundation for the integration of women's contributions into children works. Therefore, this paper is a brief effort to seek and analyze the extent to which contemporary psychologists complement earlier work so as to provide a brief synopsis of examining the careers and contributions of women psychologists since the inception of child psychology as a science in the late nineteenth century. Women's entry into psychology is though associated with a myriad of overlapping and interweaving social and economic factors shaping American culture in the early nineteenth century. ... women to enter into psychology include the events of world wars, the great depression and its social and economic aftermath, while the civil rights movement and the resurgence of the women's movement in the 1960s and 1970s were also the factors responsible for provoking awareness among women. Many early male psychologists believe that the credit of entering women in this field goes to feminists because early feminists who organized the 1848 Seneca Falls Convention intended equality for women. But since political realities oppose and led this notion to exploit the rhetoric of the reform movements, it was decided by the bureaucrats that in order to maximize voting (which was needed badly at that time) women could stand near the ballot box to watch the children casting vote at the ballot box (O' Connell & Russo, 1988, p. 9). Later with the help of feminist reform movements when women were given access to higher education, better conditions of employment and equal political rights, the emphasis on child welfare increased and was accompanied by a societal and professional approach. This trend led women to be more professional resulting in the emergence of women's contribution towards psychological science, which served as a tool to access higher education. Working along political school of thought, with such approach women started contemplating the role of the 'motherhood' in context with a scientific line of work that required intelligence and training in order to produce healthy generation. Thus, motherhood along with the collaboration of science initiated a unique service of child welfare that suggested a framework behind women's higher education and that was to encourage women's participation in the world of child psychology. The Contribution of Stella

National Food Marketing Report Essay Example for Free

National Food Marketing Report Essay Pakistan is known for spice in the world, as it has brought several sub continental taste from India after independence. National Foods is the leading sub continental recipe masala company of Pakistan with distinct market share as compare to the competitors. National Foods began its journey in 1970 as a Spice company, with a revolutionary product that popularized the concept of having clean, healthy food. National foods’ initiatives were, to make food that is hygienic, reduce time spent in the kitchen by women, foster health and contribute towards personal attractiveness, so that people who use our products would be able to experience a more rewarding life-style. This was long before the phrase ‘Corporate Mission’ had even been invented. However, founder’s philosophy remains unchanged over time. Even if their language – and the notion of only women doing the housework – have become outdated, in this age of rapidly changing lifestyles, fuelled by the rampant development of technology; consumers are compelled to alter their eating habits. National Foods responds to this challenge of developing innovative food products based on convenience and quick preparation in line with modern lifestyles and yet retains traditional values through its diverse collection of food products. In a history that now crosses three decades, National Foods’ success has been influenced by the major events of the day – economic boom, depression, wars, changing consumer lifestyles and technological advancements. Even after three decades the company’s focal point still remains on customer’s needs through product development in line with the changing market trends. COMPANY PHILOSOPHY National Foods must focus on customer’s needs and serve them with quality products at affordable prices at their doorsteps. Our products must be pure and conform to international standards. Our research must continuously produce new adventurous products scientifically tested, hygienically produced in safe and attractive packaging. We must create environment in our offices and factories where talents are groomed and have opportunity to advance in their careers. We must prove to be recognized as good corporate citizens, support good causes-charity and bear fair share of taxes. Reserves must be built, new factories created, sound profits made and fair dividend paid to our stock holders through building a reliable brand. National Foods Ltd. must get itself recognized as leader in Pakistan and abroad. With the help of almighty God, the company can achieve its targets in years to come. VISION STATEMENT The vision of National Foods Ltd. is â€Å"To be a Rs. 50 billion food company by the year 2020 in the convenience food segment by launching products and services in the domestic and international markets that enhance lifestyle and create value for our customers through management excellence at all levels. † BUSINESS PRACTICES NFL believes in conducting its operations with strong ethical and moral standards. NFLs statement of code of conduct business practices aims to provide guidance on carrying out its business related decisions and activities. We wish to achieve excellence in all spheres of our operations for which code of conduct form the basis. Any party entering any form of contract with NFL is bound to comply with the given guidelines. NFLs statement of code of conduct business practices has the following seven guidelines: 1. Unfair Means: Any use of bribery, kickbacks or any form of payment in cash/kind to obtain business related or otherwise gainful benefit for the company is strictly prohibited. Excessive business gifts and entertainment also hold the same meaning and NFL does not approve of such payments. 2. Respect and Integrity: NFL believes in giving respect to individuals. We aim to operate in a manner that discourages discrimination, harassment and/or influence. Discrimination refers to favoritism based on a particular aspect of an individual personality. 3. Conflict of Interest: NFL prohibits actions that are in conflict with the company business interests. This may include but is not limited to providing assistance to the competition or holding ownership interests in a customer, supplier, distributor or competitor and making personal gains at company expense. 4. Confidentiality: NFL believes in confidentiality of information related to company business activities. The company expects employees not to disclose or divulge by any means the confidential and commercially sensitive information except to the authoritative personnel requiring it. 5. Statutory Compliance: NFL believes in providing total support and cooperation to all the governmental and regulatory bodies irrespective of the extent of prevalent enforcement. 6. Financial Integrity: NFL believes in complete compliance with the accepted accounting rules and procedures. This includes but is not limited to Transparency: NFL discourages any illegal activity for the purpose of any benefit to the company or others. All information supplied to the stake holders and/or auditors must be authentic transparent and Disclosure: All transactions must be fully disclosed and must be for the purpose stated for. 7. Health, Safety and Community Responsibility: NFL is fully committed to safety, health and responsibility towards environment and community. All activities of NFL must portray responsibility towards the community and nation as a whole. NFL seeks to employ procedures that are safe, healthy and environment friendly. SITUATIONAL ANALYSIS This year brought a series of challenges and transformation for the Sales Team. As the magnitude of the socio-political upheavals increased in the country, the Sales Team was not only determined to face all the adversities, in the face of the law and order situation, but also introduce valuable changes which would be favorable for the overall growth and development of the company. In spite of the prevailing conditions of strikes, shutter downs and political turmoil, the Sales Team delivered its targets. In certain key categories like recipe and salt, we even over delivered. These categories have a significant impact in volume growth and bottom line as well. The Channel Specific approach implemented is beginning to yield results, where the Sales Team capitalized on the market sales potential in areas of Public Account, Local Modern Trade, International Modern Trade, Food Service Division, Special Category and General Trade. Sales growth in Public Accounts (USC-CSD) has more than doubled this year. In Special Category Management (SCM), sales of salt was at an all time high. The 2013 environment was once again challenging on account of deteriorating law and order situation, high inflation, counterfeits and energy shortages. However, in the wake of such challenges, we delivered 20% sales growth (Volume 15%) with an improvement in trading operating margin and EPS growth thereby demonstrating the value of strong alignment of our people behind our strategic priority to become Rs. 50bn business by 2020. Strong presence in international markets is at the core of our vision statement and in line with our aspiration we established a subsidiary in Dubai NFL DMCC to strengthen our export operations and plan to set up more subsidiaries in Europe and North America soon. The sustained business growth that we have evidenced in National Foods as well as strategic alignment provides framework for accelerated innovation, increased engagement with consumers and enhanced operational and financial capabilities. This will enable us to remain fit to win in more intense environment in future. Pakistan is the part of sub-continent, which is known for the high spicy foods and National Foods is the leading recipe masala of the country. But National Foods faced tough competition from the founder of the recipe masalas in the country that is Shan Foods’ Recipe Masalas. National Foods has different food categories and in each category they faced different competitors. National Foods started their operations with Jam, Jelly, Marmalades and Pickles and became a major competitor to Michelle’s and Ahmed Foods. National Foods are perceived as Pioneer in Ketchups and Sauces by competing with Shezan and now Shangrilla too. Following is the SWOT Analysis and Matrix as per National Food’s Strategy Formulation: Strengths: Cultural Image Developer Largest Food Exporter High Advertising Budget International Recognition. Weakness: High Pricing Strategy Limited Products Conventional Packing Stuck with Tradition Opportunities: High Food Entertainment Fond to International Tastes Multi-Cultural Lifestyle Technological Communication SO Strategy National Foods should introduced International Recipes WO Strategy Associate National Food’s Brands with Interactive Social Media Threats: Increasing Dine-in Hangout Low Priced Masala Brands Ready-to-Eat Food Availability Chef’s TV Demonstrations ST Strategy Sponsored the Cookery Shows on Leading Food TV Channels in Pakistan WT Strategy. Cobranding the National Foods with Leading Fast Food Chains for building association Proposed and Designed by Afnan Khan OLD VERSUS NEW BRAND LOGO OLD LOGO For over 40 years, we’ve been known as the one brand women all over Pakistan count on, but just like people grow and change, we’re growing too. And now it’s time for a change. Every year we’re growing bigger, brighter, more global, and our NFL spirit of adventure – which has been the energy behind every new and innovative product – is now the encouragement behind our new logo. The new Pakistani homemaker is feisty and vibrant and our new image is helping her feel just as we have generations of food lovers feel – completely at home. NEW LOGO At NFL, freshness is what keeps us going. We keep life updated with new recipes, new products, and now we’ve got ourselves a Transformed logo. As with everything we do, we took a careful look at what we had, kept the best of the past, and introduced elements that were exciting, appealing, and yet always true to our soul. We’re still caring, optimistic, and reliable and now we’re livelier than ever before! MARKETING MIX Product Categories National Foods Limited has Fourteen Product Categories: 1. Chinese 2. Desserts 3. Health foods 4. Jams 5. Ketchups 6. Pickles 7. Raj masala National Food’s Recipe Masalas are the high revenue generated product, competing with Shan Foods shoulder by shoulder. National Foods launched Rivaaj Pastes in last decade and received acclaimed response from the market by having a competitive advantage in product line. National Foods’ Chinese Recipes are pressured by the Knorr’s Chinese Recipes and failed to receive estimated targets. National Foods’ Ketchups are the followers in the market despite of being founder in the ketchup industry because of Shangrilla’s Chinese flavored ketchups. National Foods’ another product category of Pickles are the second most sales generated product and successfully beating the competing brands of Ahmed Foods and Shangrilla. National Foods launched Fruitily instant drinks around four years back but failed to receive the customer’s response because of mismanaged distribution and high advertising of competing brand of Tang Fruit Juices. Product Growth as per National Foods Annual Report 2013: Recipe Mix: National Recipes sales grew by 25. 2% further establishing its market leadership. Gross margin improved, thereby further strengthening the financial health of this important category. The National Recipe Princess contest was conducted in fifty colleges across six cities in Pakistan targeting college going female students. The Karachi Special launch was a laser focused activity to cater to Karachi by launching the recipe mixes keeping in mind the Karachi taste palette. Ketchup: The Sauces Category recorded star performance of 39. 6% growth underpinned by highly successful consumer offering of Ketchup and Chat Masala Combo Pack during peak seasonal period of Ramazan. Gross margin also improved significantly in this category. In addition to well-planned and tightly orchestrated advertising and promotional campaign, penetration, availability and visibility provided the brand fuel for growth to register impressive growth. Fruitily: Despite strong competitive environment in this category, Fruitily recorded 5. 6% growth, gained market share with noticeable improvement in Gross margin. As this is new addition to National Foods portfolio, we will continue to invest in this category to accelerate growth for the future. Salt: Sales grew by 26. 5% with Gross margin improving significantly thereby delivering healthy bottom line. This category has significant potential on health platform as it serves the human body’s requirement for Iodine. Pickles: The category grew by 18%, despite stiff competition. However, Gross margin was diluted on account of higher material cost as we did not pass on inflationary pressure to consumers. The manufacturing process has been redesigned to fully exploit the potential of automation and further upgrade the safety standards. Pricing Strategy National Foods launched their brands with penetrating marketing strategies especially for Masala Recipes, Pickles, Jams but found to be involved in skimming strategy for their brand Rivaaj. National Foods’ Masala Recipes are following the same pricing of Shan Recipes Masalas, but after the recent launching of Mehran Recipe Masalas and Nice Recipe Masalas at high priced strategy, National Foods are counted as on the skimming pricing. As National Foods are following the international quality standards with high marketing budgeting, they compel to be on their well settled prices instead of getting down, but to tackle the competition raised by Mehran Recipe Masalas and Nice Recipe Masalas, National Foods introduced Sachet at half price. Distributional Sales Force The National Foods sales team has also made a significant development toward rural penetration and coverage through a dedicated Rural Development Force (RDF). RDF has extended its operations up to 370 uncovered rural settlements and expanded its distribution to more than 4,000 outlets. To improve our distribution operations in Balochistan, they have appointed Muller and Phipps (MP), which is expected to enhance our sales performance in this geography. They have also taken initiatives to deploy IT solutions to maximize the benefit of information management in sales. A new software was implemented across Pakistan with key distributors to capture information on real time basis that will assist NFL to take quick action, provide analysis and assist in decision making. Promotional Activities National Foods is pioneer in developing state of the art promotional ideas in the food industry of Pakistan. Due to extra ordinary creative marketing and advertising campaigns, National Foods is perceived on the priority level as compare to their direct competitor i. e. Shan Foods in recipe masalas. Following are the leading marketing and advertising campaign: Rang Bharti Jao National Recipes celebrated its vivid persona with a two minute TVC, bursting with colors, emotions and sensorial shots of rich home-cooked food. In the background, the majestic voice of Tina Sani singing â€Å"Rang Bharti Jao† added to the surreal delicacy of the video. The â€Å"Rang Bharti Jao† campaign was a great success, as it won over the hearts of consumers due to its emotional appeal, and impressed the jury at the PAS awards. The amazing response led to National Recipe acquiring the Best Campaign Award in the Culinary Category. Karachi Special Launch After National Recipe’s great success, the Marketing Team was set out to cater to Karachi by launching recipe mixes especially made keeping in mind Karachi taste palettes. These recipe mixes have five different variants that are fierier and more flavourful to accommodate and satisfy the bold taste buds of Karachiites. Campaigning for these special recipe mixes was also in full throttle; with a TVC, hoardings and a massive BTL campaign, where the NFL float would go to different apartments and cook for the people there (trial activity). Moreover, Chef Saadat in support of National Foods would go to the float and cook for consumers all across Karachi. All this information was shared on our Facebook page for added hype. The Karachi Special Launch was a great stepping-stone for the brand’s aspirations of having long-term National Recipe loyalists in Karachi. National Ketchup Campaign National Ketchup experienced a huge boost in sales due to creative campaigns that coined the product as 100% tomatoes, making it synonymous with â€Å"real tomatoes†. Consumers highly appreciated the pre-emptive organic link to freshness and made the campaign, which ran on ATL and POS, very effective. The campaign also supported Ramadan season, which provided added exposure. National Recipe Princess Hundreds of college students were given a chance once again by National Foods to showcase their culinary skills. The National Recipe Princess contest was conducted in fifty colleges across six cities in Pakistan, with the aim of searching talented young girls who have a flair for cooking to compete for the title of Recipe Princess. This activation was highly successful as electronic media and digital media (Facebook page) gave it a huge boost. College students could keep track of the competition through photos, maps of the contest route, and group discussions and comments, resulting in colossal exposure of over a million views of the competition nationwide. Celebrity guest judges were also invited to the competitions for added hype and brand publicity creating the ideal recipe for success! National Pickles Campaign The attempt to reinvent the brand image of National Pickles proved to be a great success. The aim was to reposition it as a happening brand with an added zing, along with highlighting the pure, delicious and rich ingredients that make National Pickles the best. From the hummable tune to mouth-watering food shots and sensational ingredient shots, the campaign spoke to audiences of all ages, and increased the number of National Pickles fans in no time. National Ka Pakistan Pakistan’s culinary diversity and vivid culture are its joy and pride. National Foods sent out television’s renowned Chef Saadat on an exciting journey to discover the culinary gems hidden in the country’s nooks and crannies. Being the first ever attempt by a food company to create exciting episodic content that reflects the rich fusion of tradition and taste, this series was an attempt to showcase a safer and softer image of Pakistan along with highlighting Pakistan’s unparalleled love for food. The episodes were aired on 9 channels and were heavily supported by digital media as well. The show attained top ten ratings on news and entertainment channels, making it incredibly popular. National Ka Pakistan also bagged the prestigious Passion for Pakistan Award in the PAS awards 2012, triggering overwhelming success. Taste Of Pakistan National launched ‘Taste of Pakistan’, a unique cookbook that captured Chef Saadat’s journey from ‘National ka Pakistan’, and also celebrated Pakistan’s wonderful cuisine with 50 mouth-watering recipes from all across Pakistan. The response to this book was extremely positive because of the fact that the informative cookbook was not only a source for scrumptious recipes, but also a travel log, which helped consumers discover different regions of Pakistan and their delectable cuisines. Facebook Page Support By creating a presence on Facebook through the brand page, National Foods was able to interact with consumers on a much more consumer-friendly forum. It encouraged engagement as National Foods fans could now be updated about all the latest launches, BTL, contests, recipes, amongst other activities. Likes skyrocketed from a mere 15,000 to 60,000 within only eight months which resulted in an increase in the National Foods fan following, while setting sails to rising success for the brand. One-Minute Recipes In the fast-paced world of today’s times, people are always looking for quick solutions to everything. Taking the growing digital users as a base, National Foods launched the first ever one-minute video recipe cards in Pakistan. These one-minute videos were the quickest way to view a recipe with ease, and therefore, they gained a great deal of popularity, especially among the younger audience. The videos are now available on Google Play for Android cell-phone users too. To date, these videos have been viewed more than 55,000 times and the application software has been downloaded more than 6,000 times, thereby demonstrating its success. NATIONAL FOODS AS LEADING EXPORTER BThe wide range of National Foods products enjoys unparalleled acclaim across the world as we believe in providing nothing but the best. National Foods products are famous globally for their freshness, taste, hygiene and value for money. Providing you the exotic taste of Pakistan, National Foods products are distributed in over 35 countries in 5 continents, through our strategic partners. And with our continuous success, we are rapidly making inroads into new markets worldwide. NATIONAL FOODS IN COMMUNITY Commitment to CSR has been a part of the NFL strategy since its inception. Different initiatives reflecting our values are undertaken to give back to the society that has supported our business throughout the years. At NFL, we believe that CSR starts with providing the highest quality of products and services at the least cost and with the least environmental impact. From this foundation, our CSR aspirations continue to grow, incorporating processes and activities that aim to strengthen society and ensure sustainable social delivery. Sustainability underlines the foundation for NFL’s business endeavors, where we especially engage in strategic social investments, working to empower and uplift communities. The CSR Mission of National Foods is â€Å"Our CSR commitments must reflect all facets of our corporate personality – NFL as a manufacturer, an employer, a consumer in itself and as an industry leader. We uphold these commitments through our values, policies and our practices. †

Creative Art Therapy on Schizophrenia | Literature Review

Creative Art Therapy on Schizophrenia | Literature Review CHAPTER II REVIEW OF LITERATURE A literature review is an account of what has been published on a topic by accredited scholars and researchers. As a piece of writing, the literature review must be defined by a guiding concept. It is not just a descriptive list of the material available, or a set of summaries. (Dena taylor-2010). A literature review is a text written by someone to consider the critical points of current knowledge including substantive findings as well as theoretical and methodological contributions to a particular topic. Review of literature is a written summary of the state of an art on a research problem. It helps the researcher to familiarize themselves with the knowledge base. It includes the activities involved in identifying and searching comprehensive picture of a state of knowledge on that topic (Polit and Hungler, 1995). The review of literature has been described under the following headings: SECTION A: Studies related to schizophrenia SECTION B: Studies related to Creative Art Therapy SECTION C: Studies related to Creative Art Therapy on schizophrenia SECTION A: STUDIES RELATED TO SCHIZOPHRENIA An experimental study was conducted to assess the effectiveness of clozapine in the treatment of resistant schizophrenia in Beijing, China. Twenty two patients with treatment of resistant schizophrenia were selected for the study by using randomized sampling technique. This samples were assessed by using the positive and negative syndrome scale for schizophrenia. The results showed that 60% of the study participants responded to clozapine therapy during the observation period. The researcher concluded that clozapine has therapeutic efficacy in treatment of resistant schizophrenia. (Xiang,Y. T, 2009). A descriptive study was conducted to assess the importance of genetic factors in men with early onset of schizophrenia in Surat, India. A total sample of 40 male schizophrenic patients with clinical onset before the age of 25 years were selected by using convenience sampling technique. Samples were assessed by using structured questionnaire. The results showed that one of the parent of 12(30%) patients had the history of schizophrenia. The researcher concluded that the genetic causes are more important in the etiology of schizophrenia. (Mukesh Patel, 2009). A descriptive study was conducted to assess the side effects of antipsychotic drugs in patients with chronic schizophrenia. A total no.of 1493 schizophrenic patients were recruited at 57 United states sites by using convenience sampling technique. They were evaluated using the positive and negative syndrome scale for schizophrenia. The result showed that olanzapine was associated with more discontinuation for weight gain or metabolic effects and perphenazine was associated with more discontinuation due to the presence of extra pyramidal effects. The researcher concluded that majority of patients discontinued the medicines owing to inefficacy or intolerable side effects or for other reasons. (Lieberman,J.A, 2005). A descriptive study was conducted to assess the association between violence and schizophrenia in Mullen, Australia. A total no.of 40 patients were selected by using purposive sampling technique. Patients were assessed by using structured questionnaire. Research shows that violence is a result of comorbid substance abuse or psychotic symptoms. The result showed that most studies conform the association between violence and schizophrenia. The researcher concluded that the proportion of violent crime in society attributable to schizophrenia falls below 10 %. ( Walsh,E. 1997). A preliminary study was conducted to assess the effect of psycho education program on self efficacy of schizophrenic patients utilizing the psychiatric day care. A total no.of 33 schizophrenic patients utilizing the psychiatric day care were selected by convenience sampling technique for this study. Generalized Self Efficacy Scale (GSE Scale) was used for the evaluation 1 month before intervention, immediately before intervention and after the completion of intervention. He has incorporated the social skills training into psycho education. The results showed that Self Efficacy score changed significantly between immediately before and after completion of the intervention. The investigators concluded that the psycho education was effective in increasing the self efficacy among schizophrenic patients. (Yamaji ,2005). An explorative study was conducted to assess the behavioral impairments and social disabilities among schizophrenic patients. A total no of 520 patients from seven countries were participated in the study. Disability assessment scale and Psychological impairments assessment scale were used to for this study. The results showed that there is an impairment in sexual relationship, workplace, self care and also in social roles. Negative symptoms such as inactivity, loss of interest, initiative and poverty of speech also present in the patients. (WHO, 2000). A descriptive study was conducted by Schizophrenia Research Foundation and Madras Medical College to assess the prevalence of schizophrenia in Tamil Nadu. Two areas Chintadripet and Triplicane were chosen for the study and door to door survey technique was adopted. The Indian psychiatric survey schedule and present state examination schedule was used for assessing the prevalence of the schizophrenia. The study was concluded that the prevalence rate of schizophrenia was highest in the area and a higher rate have seen in males and in age group of 15 – 45 years respectively. The higher prevalence rates were shown in slum areas, those living alone, in those with no schooling, in Christian communities and in the unemployed group. (Padmavathi, 1998). SECTION B: STUDIES RELATED TO CREATIVE ART THERAPY An experimental study was conducted on the effectiveness of Creative Art Therapy on the treatment of aggression in Netherland. A total no.of 100 samples were selected by using convenience sampling technique. They were used the structured questionnaire in this study. The results showed that expressing aggression with help of art material safely helps to explore one’s aggression. The researcher concluded that art therapy is an useful modality to suppress the anger that explodes in uncontrolled destructive aggression. (Henk, 2006). An interventional study was conducted to assess the effectiveness of Creative Art Therapy in reducing anxiety and fear in hospitalized children in Punjab, India. Samples of 22 children in the age group of 3-10 years were selected by using the convenience sampling technique. Creative Art therapy intervention was given 60 minutes for seven days. The Beck Anxiety Inventory Scale was used to measure the anxiety of the samples. The result shows that there was a significant difference between pre test (22%) and post test (11%) scores of anxiety. So the researcher concluded that the creative art therapy is effective in reducing fear and and anxiety among hospitalized children. (Hamre.H,J, 2006). An experimental study was conducted to assess the effectiveness of creative art therapy with incarcerated women who have experienced the death of a loved one. A total no.of 7 samples were selected by using purposive sampling technique. Semi structured interview was conducted before the study. One hour Creative Art Therapy sessions were offered to eight incarcerated bereaved women for a period of eight weeks. After two weeks after treatment, a 45-minute interview provided to the women with the opportunity to describe their personal experiences and responses in regard to the Creative art Therapy sessions. Result shown that seven women described positive outcomes following the Creative Art Therapy intervention and they had an opportunity to express their feelings. (Horn et al., 2004) An experimental study was conducted on the effectiveness of Creative Art Therapy and cognitive behavior therapy with sexually abused children. A total no.of 120 samples were selected in the age group between 8-11 years by using purposive sampling technique. Two group research design were used by dividing the group into two groups, 60 children in each group. Therapy sessions were held once a week for 12 weeks. Symptoms were assessed with trauma symptom checklist for children. The result showed that there is a significant reduction in symptoms commonly associated with sexual abuse who had been received creative art therapy than cognitive behavior therapy. (Pifalo. T, 2002). An experimental study was conducted to assess the effectiveness of creative art therapy on self esteem and anxiety of nursing home elderly residents. Quasi experimental research design was used. A total no.of 20 older adult psychiatric patients were selected by using purposive sampling technique. The state trait Anxiety Inventory Scale and Beck Depression Inventory were used to assess the anxiety and depression. Creative art therapy intervention was given three days per week for four regular weeks. The result indicated that the creative art therapy improved the level of self esteem and reduced the anxiety and depression of older adults. (Henry, L. 1997). SECTION C: STUDIES RELATED TO CREATIVE ART THERAPY ON SCHIZOPHRENIA An experimental study was conducted to assess the effectiveness of creative art therapy as an adjunctive treatment for patients with schizophrenia in London. A total no.of 43 participants were selected by using randomized sampling technique. Symptoms were assessed with the help of Positive and Negative Syndrome Scale. Allocated participants were offered with activity three sessions a week for 90 minutes per day and the duration for an average of 2 months. The result indicated that Creative Art Therapy produced statistically significant positive effect on negative symptoms. (Philrichardson, 2007). An experimental study was conducted to assess the effectiveness of creative art therapy among schizophrenic patients. Totally 45 participants were selected by using convenience sampling technique. Twenty sessions of creative art therapy have given for the selected samples. Symptoms assessed before and after the intervention by using positive and negative syndrome scale. The result showed that improved mental health especially reduction in negative and general symptoms in schizophrenia. (Crawford, 2007). An experimental study was conducted to assess the effects of Creative Art Therapy among schizophrenic patients and their relatives on symptoms, personal and social skills. Total no.of 9 patients and 7 patient’s relatives included in this study. Totally 17 sessions of Creative Art Therapy intervention were given for the patients and relatives for 30 minutes duration. Participants were assessed by using Positive and Negative Syndrome scale. Whereas all participants relatives were assessed through Beck Depression Inventory Scale. The results showed that creative art therapy can reduce negative symptoms, particularly social functioning and depressive symptoms of schizophrenia in which antipsychotics are not helpful. (Anadolu, 2013). A study was conducted to assess the effectiveness of Creative Art Therapy in acute schizophrenic patients in Berlin, Germany. A total no.of 60 samples were included in this study by using convenience sampling technique. Creative Art herapy have been given to the experimental group for 45 minutes daily for two weeks period. Before and after the study researcher were applied PANSS to all participants. The result shows that significant changes in negative symptoms and only mild effect on positive symptoms. So the researcher concluded that Creative art therapy is more effective on negative symptoms of schizophrenia. ( Dannecker, 2012). An experimental study was conducted to assess the effectiveness of Creative Art Therapy as an adjunctive treatment for people with schizophrenia in United Kingdom. A total no.of 417 samples were selected by using convenience sampling technique for the study. Group creative art therapy was delivered by the researcher for 90 minutes duration per day for two weeks. Before and after the study researcher were assessed by using PANSS to all participants. The result shows that some improvement in primary outcomes of participants. So the researcher concluded that creative art therapy can improve global functioning and reduction of symptoms in schizophrenia. (Crawford, 2012).

Discipleship Essay -- essays research papers

Discipleship At the mention of the word "disciple", the image most people conjure up is that of a faithful pupil, a person more than willing to follow the teachings of their leader without question. However, the early disciples didn’t always conform to this stereotype. In fact, they sometimes showed a complete lack of faith, finding it extremely hard to accept Jesus’ word in their hearts. Jesus appointed twelve disciples to symbolize each of the twelve tribes of Israel. In doing so, it were as if he were replacing the Old Judaism with his new covenant. This symbolized a new, more personal relationship with God through his Son Jesus Christ. In choosing his apostles, Jesus showed us that the call is open to all of us, as his chosen twelve all had a different trade, and led varying ways of life. With such a mixed group, it is no wonder there were a few differences of opinion. A good example is the relationship between Simon the Zealot, and Matthew the tax collector. While Zealots were political freedom fighters, tax collectors were the hated collaborates of the Romans. Therefore you can imagine that tax collectors and zealots, if left to their own devices, were normally sworn enemies. However, Matthew and Simon still managed to live relatively peaceful lives together, putting into practice the commandment "love thy neighbor as thyself". They were called, and rose to the challenge of that call by their commitment to respond. It was not necessary to posses any special quality to be a disciple of Jesus, and they were all of them far from perfect. Take Peter for example. He wasn’t particularly quick-witted. In fact, he often had trouble grasping the message Jesus was trying to get across, as shown in the Parables, where in the Parable of the Sower, (Mk 4:1-9), he found it no easier then the rest of the disciples to understand God’s message. Neither did he have unquestionable faith. He demonstrates this (as did the other disciples) when they were all in a boat together with Jesus in the middle of Lake Galilee on a particularly stormy night. He and the other disciples became so frantic with worry that they decided to wake Jesus (who was sleeping peacefully with his head on a pillow) (Mk 4:35-41) . Surely, if you cannot feel safe when you have the Son of Go... ...as possible is enabled. It may also be said by some that far fewer people are as devoted to Christianity as they were in the past, as we no longer have prophets, or the Son of God Jesus to guide us. However, there are still many people who are choosing to enter the Holy Orders, and all these people can serve as an inspiration to us all. People such as these are still choosing to leave their loved ones in order to devote their lives to God. Also, when Jesus preached his Good News almost 2000 years ago, there were no fewer people then there are now who opposed to his teachings. However, the one thing that the Christians of the past had that none of us will probably have the opportunity to see in our life times are miracles performed first hand. While it is true that humans have a tendency to believe only what they see, the Bible has, and will continue to be a great source of inspiration for many. It is true that the Bible is the closest thing we will ever get to an understanding of Jesus’ way of life and Christianity, so the Christian faith will remain to be, for us, an unraveled mystery.

Drug Enforcement :: essays research papers fc

What we Prohibit We Cannot Control: Restriction Before Education?   Ã‚  Ã‚  Ã‚  Ã‚  There is a definite problem regarding the laws that enforce drug use in the United States today. Think about this question. Why are some of the most injurious, addictive, and mind altering substances in the world--tobacco and alcohol--legal, while other drugs are illegal that potentially cause no harm and have very little abuse?   Ã‚  Ã‚  Ã‚  Ã‚  The United States has declared 178 substances illegal. These substances are believed to be so dangerous that they are controlled at the highest level for medical use or forbidden outright, even for medical research. Remarkably many of these substances are not physically harmful and have never caused a death. Every year, legal drug use results in about fifteen percent of all hospital admissions, with one hundred thirty six billion dollars in medical costs. It seems odd, then, to make such a big distinction between legal and illegal drugs regarding the law.   Ã‚  Ã‚  Ã‚  Ã‚  A startling fact, Congressman Newt Gingrich, the Speaker of the House, proposed legislation that would impose the death penalty for people caught carrying as little as two ounces of marijuana. He excused his own past marijuana use by explaining that pot smoking â€Å"was a sign that we were alive and in graduate school in that era.† Prison sentences for being caught with a large amount of marijuana are ten years, mandatory minimum, with no parole allowed. A prison sentence for murder six point three years. That is the average served, with parole allowed. The average sentence for a first time, non-violent drug offender is longer than for rape, child molestation, bank robbery, or manslaughter.(Gahlinger 2) This is an appalling statistic. The government is enforcing harsher punishment on a marijuana smoker compared to a murderer!   Ã‚  Ã‚  Ã‚  Ã‚  The government is filling prisons with drug offenders that will not learn anything while there. Most likely when their term in prison is over they will go back to the same thing that they were doing before they went in to the system. Billions of tax payer dollars are keeping these drug offenders behind bars when a drug treatment program could be helping them to correct current addictive behavior and how to curtail their thoughts and actions to a more positive lifestyle. While the government puts one drug offender away another one is ready to step up to the plate and replace him or her. This is a never ending cycle. â€Å"Why do we not speak of ski abuse or a chain saw problem?

Representations of China in the Movie the Forbidden Kingdom Essay

The Forbidden Kingdom (Rob Minkoff, 2008)[1] is an American martial arts adventure film co-starred by Jackie Chan and Jet Li. The film tells the story of a Boston boy Jason, who is a big kung fu fan, is given the mission, as a traveler, of returning the staff to the Monkey King so as to free him from the statue in which he has been trapped by the Jade Warlord. With the help of Jackie Chan and Jet Li, Jason not only fulfills his mission in the end by defeating the Jade Warlord, but also masters kung fu and develops to a brave and responsible man. The movie was successful and popular, attracting large audience[2], due to the reason, as far as I see it, that it meets the Western audience’s expectation of China. The movie is full of stereotypes of China and Chinese, reflecting the orientalism’s attitudes from the West, especially from America (both written and directed by Americans) in this case. Orientalism, as studied in Edward Said’s book Orientalism (1978), is an academic term used to â€Å"describe a pervasive Western tradition, both academic and artistic, of prejudiced outsider interpretations of the East, shaped by the attitudes of European imperialism in the 18th and 19th centuries†[3], later adopted by America after the WWâ… ¡.In such a man-made theory, East is depicted as a less-civilized, exotic, brutal and inferior entity to the West, and â€Å"†¦the West is not only deï ¬ ned as the diametrical opposite of the East, but also as its protector and its carer† (Khatib, 2006: 64). What’s more, to the West that the â€Å"†¦Orient is something to be feared or controlled†¦Ã¢â‚¬  (Khatib, 2006: 65). All these ideas of Orientalism can be sensed or found in the movie The Forbidden Kingdom, which makes this movie a advocator of American Orientalism towards China. The movie begins with a dim, disorganized pawn shop owned by a shaky, weak and old Chinese man Hop, who clings tightly to his money and sells kung fu DVDs to Jason, the boy who is treated and bullied like an alien by his peers because of his enthusiasm towards kung fu. Hop is later attacked by the bullies who forces Jason to lead them to steal money from him. This opening of the story sets the main attitude about China by showing the typical stereotype that white people hold towards Chinese: a totally different Other, whose living style (the messy shop) and traditions (kung fu) are far beyond the understandings of the West, also with the characteristics of being sickly weak and easy to attack or take advantage of, often become the target of violence. When Jason is sent to the ancient China to fulfill his mission, what he experiences also applies to the theory of Orientalism: exotic Chinese water-mountain sceneries, extraordinary and dazzling kung fu skills, brutal killing by the army, vicious women (White-haired Witch), wicked Jade Warlord with darkened eye shadow, submissive women (concubines of Jade Warlord) etc. All of these images give audience an impression that China is an exotic yet less civilized territory, waiting to have her destiny changed by this American boy. As a result, the dominant power over the East (China) of America is subsequently delivered by the screenwriter, i.e. the chaos brought by the Jade Warlord is going to be ceased by the Traveler Jason, rather than someone from China herself, for example, the supreme power of the Heaven, the Emperor. Such plot indicates the attitude that the East (China) is unable to be independent; she needs the West (America) to dominate and have authority over her. The fear of the East from the West can also be easily detected in this movie. The Heaven is temporarily given by the Emperor to the Jade Warlord to govern, which means the whole china is under his control. But his power grows so fast and powerful that, according the American screenwriter, someone from the West needs to suppress this evil rise, and this time, Jason again, the ultimate messenger in this movie to carry out the American’s will in Orientalism. Being far away from China, western people get images of China mainly from what is available in the media. However, what is presented is only small or even misleading information about China. Although Orientalism is viewed as â€Å"false assumptions underlying Western attitudes toward the (Middle) East†[4], it is still applied in media and proved by Western governments nowadays in order to remain the power over the East in spheres of politics, economy and culture. We should hold an alert and critical attitude towards such information, trying to go beyond what is presented, so as to get to know the real image of the East.