CASE STUDY Example | Topics and Well Written Essays - 250 words - 5

Case Study ExampleBy exhaustive rendering of customers sensible and unconscious patterns into data sets and algorithms, Target has revolutionized what it knows about its customers, therefore, how precisely it preserve sell. (Duhigg, 2012). Thus, it is clear that by collecting purchase data, Target studies consumers purchasing behavior and thereby is coming up with effective marketing strategies to entice customers optimally. cardinal of the key clevernesss that emerged was consumers would be ready to experience bad things, if they knew they can buy a product that can solve or lessen that bad experience. This insight could be understood as a resolution of the ethnographic research done by the market research company Housecalls for the over-the-counter antacid Maalox. When makers of Maalox treasured to know how people with chronic heartburn became loyal to its product, the Housecall after doing an in-depth study came to the conclusion that its target customers enjoy their food m ore than they hate their heartburn. (Osborne, 2002). The other key insight that emerged was the target customers of companies, which offer retirement plans, could snap on how those plans could positively impact their lifestyle, more than the money they may get in their post-retirement phase. Using this insight that came out of an ethnographic research, the company Wells Fargo designed its retirement planning site to include the mingled life stages used in the ethnographic research to convey the message we meet you where you are and permit relevant guidance instead of producing numbers-dense material filled with endless financial projections. (Cayla, Beers & Arnould,